Setting up Cardboard Creative was really an evolution. As we worked freelance in 2018 there were more and more projects that required diverse skill sets and creative visions. Jay and I were constantly working together with the same team getting larger and larger projects over the line. So it was a simple task of creating a business that encompassed it all. That was the initiation of Cardboard Creative! (cheesily with the tag line – “let’s box this off!”)

My creative journey started when I decided to study sound engineering, being a very hands-on learner leant perfectly to this balance of logic and process with creativity and artistic freedom – I found my comfort zone, the place where I could explore ideas but still be a proficient engineer. Having worked around the world and in studios in the UK I was settling into a life of helping artist create their sound, and make their music. However, some of the processes in the studio were antiquated and inefficient so I started creating processes and protocols to make our time in the studio more valuable and that lead me down the path of creative studio management.

In time I left the warm comfort of a recording studio and started to delve into visual media, especially photo and video, as my job at the time was evolving and there was a requirement for the business I worked for to capture more content as social media and clients were asking for more content to market the music that was being created.

Fast forward a few years and I was a fully-fledged professional photographer and videographer, working freelance for numerous commercial and wedding clients. Cardboard Creative was formed and we were successfully completing contracts across the event photo and video space. And then a large scale pandemic left the world in pieces and the events industry was destroyed. This was the time we evolved, we brought the team of creative together and started to pitch brand development and graphic design projects. All of which we had been doing before but less publicly.

So today we have amassed a small but agile team of creatives that are respected in their fields and I spend more time looking at spreadsheets and analysing briefs than actually on the tools but it takes me back to the days in the studio where efficiency and time management was driving me forward more than the creative journies we were taking on for clients.

I believe that everyone is innately creative, whether you are an accountant or an artist we are all there somewhere. Creativity is something that every business needs, to evolve their products, market themselves or make their five-year plan. What we do here at Cardboard Creative is help where we can, fulfil the requirements you provide to give you an in house marketing team without the overheads or skill set to manage a creative team.

Proficiencies

Adobe Photoshop

Adobe Premiere Pro

Adobe After Effects

Protools

HTML

Canon/ Sony/ Z Cam cameras

After completing my computing qualifications at university, I unexpectedly found myself in the retail industry. Starting as a sales consultant, I quickly advanced to roles such as sales floor controller and deputy manager. Within a year, I became a store manager, gaining valuable experience in processes, compliance, and client interactions. However, I eventually decided to leave retail sales and pursue a new path.

I chose to invest in myself and delve into the world behind the camera. Specializing in commercial experiential content generation, I collaborated with top companies, honing my skills and gaining practical knowledge. These experiences laid the groundwork for the principles on which our current business operates.

My entry into the trade show realm came through the vape industry, where I built teams to facilitate accounts for trade show providers. Recognizing opportunities to add value, I ventured into the hemp and CBD market, providing content generation for the first hemp and CBD-focused show in the UK. This marked the birth of Cardboard Creative, as my partner Kev and I joined forces.

Accountability, transparency, and efficiency have always been our guiding principles. With a strong client base and growing teams, we are now seeking additional partnerships. When you choose us for your projects, we invest ourselves fully, offering expertise in branding, content, and design, while you focus on other aspects of your business.

Proficiencies

Adobe :

After Effects

Dimension

Illustrator

Indesign

Lightroom

Photoshop

Premiere Pro

XD

WordPress

Shopify

Project Management

Notion

DOP

Canon/ Sony/ Z Cam cameras

Lighting

Having completed my degree in mass media and advertising, I worked for ad agencies throughout my career, liaising and running creative campaigns with big brands in Mumbai. After moving to the UK, I used my expertise to help a mix of brands including social tech, charities, luxury, industrial, retail, health and wellbeing.

My eye for design and quality content, knowledge of the latest trends, along with a profound understanding of target audiences, helped me accelerate brand growth leading to increased sales.

Social Media is meant to be fun and that’s what I bring to the people I work with and the work I do. I am passionate about every brand that I work with, and I treat your brand like my own.

Proficiencies:

Social Media Marketing (All Social Media Platforms)

Copywriting

Content Design

Content Marketing

Search Engine Optimization

Paid Ads

Influencer Marketing

Pete is a senior designer/developer and WordPress specialist with over 10 years of experience providing custom website solutions to clients across a range of industries including start-ups, SMEs and global brands. Penultimate Media was formed in 2010 as an agile digital business carving out a unique gap in the market by providing high-quality agency-level work. At the core of the business is a focus on successful branding and custom website projects that facilitate growth for clients and help them to be the best they can be.

Growing up I always struggled to express my thoughts and emotions in words. When I picked up a camera and began editing is the day I believe I found my voice.

The creative journey for me really began when I was, a young boy. My grandad always had his camcorder out and was capturing family moments and events. I would always take over and go around interviewing people.

Fast forward 18ish years, I’ve graduated in psychology and started a project where I captured the deepest parts of people’s souls, on camera. I believe that everyone’s story is important and everyone’s story should be heard. Stories are what help us make sense of the world, and to connect with one another.
The project really took off and I found myself having some of the most fascinating conversations. Whilst these stories were not necessarily my own, they were parts of me and they are parts of you, too.

Let me explain… See there is an ineffable moment when two people connect. I think it’s when we find similarities and familiarity in stories, be that about love, loss, embarrassment, failure, success, happiness and the loss goes on. We may have had different experiences of those emotions but the understanding is still there. And it’s that understanding that connects us. Remember this point. I’ll revert back to it in a moment.

Fast forward a few years and I’ve started my own production company, capturing special moments as a wedding cinematographer and editor and also telling corporate brand stories in a cinematic, emotive way.

In 2020 my entire world shattered when my best friend, my mum sadly passed away at the young age of 53. Unable to find the words to express me again, just like when I was a
Child. I threw myself into my work. What happened over the coming months I believe is an act of a higher power. A fortuitous Instagram connection with Kev completely changed my life and my creative journey.
I worked on a few editing projects with Kev and then he got me involved in one of my favourite CardboardCreative projects, Spiritual Bridges.

How did it change my life, you ask? Remember I said I’ll revert back to that point above? Well, I found two creatives in Kev and Jay who care about the world in a way that spoke so closely to me. Their innate ability to understand. They approached projects with so much care, compassion and understanding that I believe have been the reason for Cardboard Creatives’ success to date. Their ability to tell a brand’s story on a human level had me in awe. Ever since I have been privileged to be working with the team on many projects. They have provided me with a platform to grow my skill set. Cardboard is a complete powerhouse, full of a team that can.